Casey's C3 Conference -
Casey's C3 Conference -
the mandate
Casey’s C3 brought together its franchise community for a large-scale annual conference spanning executive programming, brand storytelling, live entertainment, and a dedicated pizza competition. My role centered on shaping and managing the creative content that carried the conference story, from leadership messaging to real franchisee voices featured on the mainstage.
I was responsible for bringing executive vision and franchisee stories together through a content-driven conference experience built to inform, celebrate, and connect the Casey’s community.
What I Led
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What I Led ~
Executive Content Development
Managed the development of executive scripts and presentations, translating leadership priorities into clear, engaging mainstage content.
Creative Project Management
Managed content timelines, reviews, stakeholder feedback, approvals, and final delivery across presentations, video, graphics, and supporting creative.
Content Strategy & Storytelling
Helped shape the narrative across sessions and creative assets, ensuring individual pieces contributed to a cohesive attendee journey.
Client & Creative Partnership
Connected client stakeholders with writers, designers, editors, and production teams, translating feedback into actionable creative direction.
Storytelling & Media Production
Partnered with our agency media production team on location to capture franchisee testimonials, helping bring authentic operator stories from the field to the mainstage.
Live Show Integration
Partnered with production teams to prepare presentations, video, graphics, and supporting assets for seamless integration into the live conference environment.
THE CONTENT EXPERIENCE
Executive Scripts + Presentations
Developed for Mainstage Leadership
Original Franchisee Testimonials
Captured On Location for Mainstage Playback
Produced Video + Show Content
Integrated Across Live Programming
1 Dedicated Pizza Competition
A Separate Live Production Experience
Creative + Media + Production
Managed Through One Connected Workflow
The ResultS
The final experience brought executive vision and authentic franchisee voices together in one cohesive story, carrying content from on-location testimonial production through mainstage playback. Across both the core conference and dedicated pizza competition, I helped connect creative, media, client, and live production teams to deliver a polished and engaging attendee experience.